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Staging and photography that maximises sales
As real estate agents, you well understand that customer service is the key to success in the industry. It's not just about selling houses and making a profit, but also about helping people find their dream homes and making the process as smooth as possible. One way to achieve this is through home staging coupled with real estate photography. In this article, we will discuss the best practices and ideas for customer service in the real estate industry, the benefits of staging a home for sale, and the power of plant and flower staging and in real estate photography in maximising home sales.
How home staging and real estate photography work together
Home staging and real estate photography are two marketing strategies that work hand in hand to maximise home sales. Home staging is the process of preparing a home for sale by arranging furniture, decluttering, and adding decorative elements such as plants and flowers. Real estate photography, on the other hand, involves taking high-quality photos of the property to showcase its best features.
By combining these two strategies, you can create a visually appealing and inviting environment that will make potential buyers fall in love with the property. Home staging and real estate photography can also help buyers imagine themselves living in the space, which can lead to a faster sale and a higher selling price.
The benefits of staging a home for sale
and it's value in the real estate market
Staging a home for sale has many benefits and can add real value to the property in the real estate market. Here are some of the advantages of home staging:
- Helps to sell the property faster: A staged home is more attractive to buyers, and it can help to sell the property faster than an empty or cluttered home.
- Increases selling price: A well-staged home can increase the selling price by up to 20% compared to an unstaged home.
- Makes the property stand out: Staging a home makes it stand out among other properties on the market, which can attract more potential buyers.
- Creates a better first impression: A staged home creates a better first impression, which can lead to more interested buyers and a faster sale.
Ideas and checklist for staging a home for sale
Clients may feel that staging a home for sale can seem overwhelming, but it doesn't have to be. Here are some ideas to pass on to get them started:
- Declutter: Remove any unnecessary items from the home to make it look more spacious and organised.
- Clean: Deep clean the entire home, including carpets, windows, and surfaces.
- Depersonalize: Remove any personal items such as family photos or political memorabilia to make the home more neutral.
- Add plants and flowers: Plants and flowers can add a touch of colour and life to the home, making it more inviting to potential buyers.
- Rearrange furniture: Rearrange furniture to create a more open and welcoming space.
- Use neutral colours: Stick to neutral colours such as beige or grey to create a more cohesive and calming environment.
- Add decorative elements: Add decorative elements such as pillows, artwork, or candles to create a cozy and welcoming atmosphere.
From Marshall White
Why do we love Ashburton? So many reasons...and its wonderful to hear that The Branche is one!
Thank You Marshall White, you describe it so well in your feature of where we live. We appreciate your mention of our store. What a great point too, we do do terrarium make-overs!
'For those who are wanting to bring the outdoors inside The Branche has an expansive selection of lusciously-leaved indoor plants to choose from, as well as beautiful bouquets of fresh flowers and gorgeously crafted pots. The Branche also offers a terrarium make-over service for those whose green thumb has gone a little brown.'
Property staging services and costs in Melbourne
If clients don't have the time or skills to stage a home themselves, there are many property staging services available in Melbourne. These services can help you create a stunning and inviting environment that will make potential buyers fall in love with the property. The cost of property staging services in Melbourne varies depending on the size of the property and the level of staging required. On average, clients can expect to pay between $2,500 and $5,000 for property staging services in Melbourne. Clients can also add plants and flowers, as part of this process, to make it more inviting.
Indoor plant rental services in Melbourne and Victoria
Indoor plants are a great way to add life and colour to a home, and also improve air quality and reduce stress levels. If clients are looking for indoor plant rental services in Melbourne or Victoria, there are many options available. We at The Branche can provide you with a wide variety of plants, and flowers, that are perfect for home staging. The cost of indoor plant rental services varies depending on the size and number of plants required, but you can expect to pay between $50 and $200 per month. Flowers will depend on choice but we recommend going for less pungent varieties.
Real estate photography services and tips
We know real estate photography is an essential part of the home-selling process. High-quality photos can help to showcase the property's best features and attract more potential buyers. When taking photos with flowers and plants the same general rules apply as for all real estate photography:
- Use natural light: Natural light is the best option for real estate photography as it can make the space look brighter and more inviting.
- Take photos from different angles: Take photos from different angles to showcase the property's best features.
- Use a wide-angle lens: A wide-angle lens can help to capture more of the room and make it look more spacious.
- Edit the photos: Edit the photos to enhance the colours and make them look more polished.
Open house inspection
- for houses and apartments in Melbourne
Open house inspections are a great way to showcase the property to potential buyers. It allows them to see the property in person and get a better sense of the space. If your clients are planning an open house inspection in Melbourne, here are some tips:
- Clean and declutter the home: Make sure the home is clean and decluttered before the inspection.
- Add decorative elements: Add decorative elements such as plants and flowers to make the home more inviting.
- Provide refreshments: Provide refreshments such as water or snacks to make potential buyers feel welcome.
- Be available to answer questions: Be available to answer any questions potential buyers may have about the property.
The power of plant and flower staging, and real estate photography, in maximising home sales
In short, home staging and real estate photography are powerful tools that can help to maximise home sales. By creating a visually appealing and inviting environment, one can attract more potential buyers and sell the property faster. Indoor plant rental services and property staging services can help you create a stunning environment that will make potential buyers fall in love with the property. Real estate photography is also essential for showcasing the property's best features and attracting more potential buyers. By directing clients to these tips and best practices, you can provide excellent customer service and help your clients sell their homes quickly and for the best price possible.